54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star rating is the first thing customers see. Still, users take notice of other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

Customers Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, purchasing choices are made rapidly.

Online reviews are obviously persuasive, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can also affect our buying decisions.

According to social media reviews statistics, Facebook impacts over half of users' purchase decisions.

Facebook reviews stats reveal that four out of five users are more likely to trust a local business if it has positive reviews.

Source: RevLocal

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out client reviews, concur that it increases their buying confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Many Best Selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower ranking actually helps your overall rating.

According to customer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the maker states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

A Lone Business Review Can Raise Its Conversions By 10%

Online review statistics show user-generated content can do miracles in regards to conversions.

A single review can have a massive impact on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44 percent increase.

Source: RevLocal

Many Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends reveal people choose to comment if they had a positive experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

A One Star Increase In Score Can Lead To A 5% To 9% Increase In Business Profits

Businesses that treat clients fairly usually succeed, review sites help ensure of that.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Online Product Reviews About An Item Can Raise Its Conversion Rate By An Unprecedented 270 Percent

User review statistics show the purchase possibility for a product with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of clients, who pay attention to the number of reviews is presently at 46%.

Source: Brightlocal

70% Of Consumers Prefer To Learn About A Business Through Reviews And Short Articles, Rather Than Advertisements

Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out many more reviews to get a clear view of how business is in fact doing. Do not depend upon that fact alone.

Source: Brightlocal

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the general appeal of a site can only go so far.

Source: Review Trackers