If They Were Asked, 77% Of Customers Would Most Likely Post A Review

More than a 35% would leave a review to educate others about their customer experience and 24% would probably direct their review to the business itself.

Over a 26% would want to leave a review to help other individuals with their choice making process.

Source: Podium

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.

Source: Capterra

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'constantly' or 'extremely frequently'.

Source: Trust You

USA Shoppers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews

When people check out reviews, they concentrate on different aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of USA customers.

Source: Statista

89% Of Individuals Choose To Read Reviews On Their Smart Devices

Be it via an app or a mobile internet browser, people young and old choose to read reviews on their mobile devices.

Source: Statista

49% Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of customers, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

98% Of Yelp's Visitors Purchased From A Business They Found On The Site

Generally, 142 million consumers check out Yelp monthly. If you haven't declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

Favorable Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Considering that the huge majority of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

At this present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet from twitter.

Source: Review Trackers

Just 6% Of Consumers Don't Rely On Customer Reviews At All

According to client review stats, a massive 19% of consumers always trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

90 Percent Of Site Visitors Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Use A Company

This stat is among many that show the importance of online rankings. Now that news of customer complete satisfaction travels this quick, keeping your clients pleased is more important than ever.

57 percent of customers have searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for services with a perfect five star ranking.

Source: Brightlocal

The Majority Of Shoppers Aged 25-34 Published Reviews

According to Statista, the more youthful generations are evidently the more vocal ones.

Source: Statista

72 Percent Of Customers Will Not Take Action Unless They Read Some Reviews

Irrespective of how captivating your marketing is, you still require client reviews. There's no other way around it. Customers are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine