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53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and desire the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the buying decision.
Source: Statista
Positive Reviews Encourage 68% Of Customers To Use Local Businesses
Since the huge majority of customers check out reviews, you'd want yours to be inviting to brand-new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones
Online review stats place customers' reviews as the most trustworthy source of suggestions. Online reviews normally carry the very same weight as recommendations from friends and family.
Source: Brightlocal
89% Of Consumers Like To Read Reviews On Their Smart Devices
Be it by means of an app or a mobile internet browser, folks choose to read reviews on their cell phones.
Source: Statista
83% Of All Young Shoppers Were Invited To Submit A Review Recently
Of those invited, 80% of clients did post a review. In general, companies have asked 66% of all customers to submit a review on their business.
Source: Brightlocal
83 Percent Of Customers Do Not Trust Advertising
The traditional channels to reach clients aren't as prominent as they utilized to be. Most users who no longer trust advertisements pick to focus on customers' recommendations online.
Source: Statuslabs
Just 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies in fact use them.
Although we now know why client reviews are so effective, a lot of businesses obviously don't.
Source: LsaInsider
30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews
Staying connected with your customers builds their trust. Even something as simple as reacting to their remarks and reviews can make them feel appreciated.
As you may expect, customers who feel this way are happy to invest more cash with a company.
Source: Statuslabs
53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews
Online review stats reveal that 63% of consumer reviews remain without a reply. That's regrettable, because those companies are losing consumers that way.
Source: Review Trackers
70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Many people read many more reviews to get an idea of how business is really doing. Don't depend on that statistic alone.
Source: Brightlocal