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63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review stats show the general popularity of a website can only go so far when it comes to trust.
Source: Review Trackers
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review statistics show user-generated material can do miracles in regards to conversions.
A single review can have a substantial influence on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer an astonishing 44 percent increase.
Source: RevLocal
More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%
One negative review suffices for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of companies actually utilize them.
Although we now understand why client reviews are so powerful, a lot of businesses obviously don't.
Source: LsaInsider
Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
The Typical Review Length Has Actually Become 65% Much Shorter Since 2010
Nowadays reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
88% Of Executives Regard Reputation Risk As A Leading Business Problem
Reputation management stats indicate a company's reputation does not impact just the clients. Prospective employees likewise take a look at ratings and take a look at reviews.
Source: Deloitte
Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social media which can also affect our purchasing decisions.
According to social reviews stats, Facebook impacts more than half of users' purchase decisions.
Facebook reviews stats reveal that four out of 5 users are more likely to trust a local business if it has favorable reviews.
Source: RevLocal
89% Of Consumers Browse A Businesses Reactions To Reviews
Not only do many customers read the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Data reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
89% Of Shoppers Like To Read Reviews On Their Smart Devices
Be it by means of an app or a mobile web browser, customers prefer to read reviews on their mobile devices.
Source: Statista