83 Percent Of Clients Do Not Trust Advertising

The standard channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust ads pick to take note of consumers' recommendations online.

Source: Statuslabs

53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

People Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Buying choices are made rapidly.

Online reviews are certainly convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

The Majority Of Best Selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower rating actually helps your overall rating.

According to customer rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. However, they understand the huge impact user scores have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Factor

Data reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out much more reviews to get a better idea of how the business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal

Clients Could Spend 31% More With A Business That Has Great Reviews

Focus on this statistic. The better other users describe your service or product, the more money you can charge and consumer review statistics reveal to us exactly how much more.

Source: Martech Zone

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Over Half Of Consumers Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are obviously the more opinionated ones.

Source: Statista

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of customers, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Customers anticipate to see some negative reviews.

Source: Capterra

Reviews Shared On Twitter Can Increase Revenues By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

91 Percent Of Millennials Have Faith In Online Reviews As Much As Loved Ones

Online review statistics put consumers' reviews as the most reliable source of recommendations. Online reviews generally bring the same weight as guidance from loved ones.

Source: Brightlocal

70% Of Customers Choose To Discover A Business Through Short Articles And Reviews, Instead Of Advertisements

Ads are all well and good, but it deserves trying a different approach as well. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

98% Of Yelp's Website Visitors Bought From A Business They Found On The Site

Usually, 142 million consumers visit Yelp on a monthly basis. This is as excellent a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal