The Typical Review Length Has Gotten 65% Much Shorter Since 2010

At this present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

95% Of Dissatisfied Customers Will Return To A Company If A Business Manages To Solve Issues Rapidly And Efficiently

Consumers don't anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there is absolutely nothing else a company can do to deal with a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

90 Percent Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

60% Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being twice as likely to be affected than women.

Reviews and ranking statistics show people value the viewpoint of peers more than any other material.

Source: Collective Bias

Online Product Reviews About An Item Can Boost Its Conversion Rate By A Whopping 270%

User review stats reveal the purchase likelihood for a product with 5 reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

88% Of Executives Judge Reputation Risk As A Top Business Concern

Reputation management statistics suggest a business's reputation does not impact just the clients. Potential team members likewise look at scores and take a look at reviews.

Source: Deloitte

89% Of Consumers Prefer To Read Reviews Using Their Smart Devices

Be it through an app or a mobile internet browser, clients choose to read reviews on their smart phones.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users pay attention to other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

70 Percent Of Consumers Choose To Find Out About A Business Through Reviews And Short Articles, Rather Than Ads

Ads are all well and good, however it's worth attempting a different approach too. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, people devote more than five times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

Younger people know the value of being informed. User-generated content has an indisputable impact on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

67% Of Customers Report Reviews Are A "Very Important" Factor When Selecting A Service Provider

Reviews have a huge impact on their decision when clients have to select a solution provider.

Source: DemandGenReport

73% Of Consumers Think Consumer Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear individuals aren't satisfied with scores alone.

Client reviews make the stats appear more genuine which is what the prospective consumers are trying to find. Almost a 3rd of customers say written reviews are the only feature that makes them think the websites' reviews are useful and pertinent.

Source: Fan and Fuel