70% Of Customers Choose To Find Out About A Business Through Reviews And Articles, Instead Of Ads

Advertisements are all well and good, but it's worth trying a different approach too. Reviews are by far the very best method to find the truth about a service or product.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

United States Buyers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews

When individuals check out reviews, they focus on various elements of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US customers.

Source: Statista

90 Percent Of Site Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review data, people devote more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

A One Star Boost In Rating Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat clients fairly generally succeed, review sites help make sure of that.

Source: Statuslabs

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. However, they understand the massive effect user rankings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Customers Might Spend 31% More With A Business That Has Terrific Reviews

Pay attention to this statistic. The better other users explain your product and services, the more money you can charge and customer review statistics show us exactly how much more.

Source: Martech Zone

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to pick a medical professional or a lawyer.

Young people (age 18-35) are a lot more inclined to employ a professional based on online reviews. Just 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

Many Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a unfavorable or average one.

Source: Brightlocal

30% Of Clients Feel Positive About A Business Which Answers Online Reviews

Staying connected with your customers establishes trust. Even something like responding to their reviews and comments can make them feel appreciated.

As you might expect, customers who feel this way are ready to invest more money with a business.

Source: Statuslabs

70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read much more reviews to get an idea of how the business is actually doing. Don't depend upon that statistic alone.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

89% Of Buyers Choose To Read Reviews On Their Smartphones

Be it by means of an app or a mobile web browser, individuals choose to read reviews on their cell phones.

Source: Statista

15% Of Users Do Not Trust Businesses Without Online Reviews

No trust suggests no interactions. 15 percent of prospective customers will not even consider working with a company they can't discover viewpoints about.

Source: Statuslabs