Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase probability for an item with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

The Average Review Length Has Become 65% Shorter Since 2010

Lately reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

89% Of Customers Read A Companies Replies To Reviews

Not only do many clients read the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.

Source: Brightlocal

89% Of Consumers Want To Read Reviews On Their Smartphones

Be it through an app or a mobile browser, people young and old choose to read reviews on their cell phones.

Source: Statista

Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses in fact use them.

Although we now know why client reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.

Reviews and score data show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

If They Were Asked, 77% Of Consumers Would Undoubtedly Give A Review

More than a 35% would do it to inform others about their consumer experience and 24% would probably direct their review to the company itself.

Over a 26% would want to leave a review to assist other individuals with their decision making process.

Source: Podium

77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review data, people spend more than five times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

73 Percent Of Customers Believe Customer Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with ratings alone.

Customer reviews make the stats appear more authentic which is what the potential clients are looking for. Practically a third of customers state written reviews are the only function that makes them believe the websites' reviews are useful and appropriate.

Source: Fan and Fuel

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Data reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews Across The World

Google is in the lead here, followed by Facebook as a remote second.

These the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Typically 2 out of 3 businesses have excellent and exceptional rankings. Just 5% of companies have a rating listed below three stars.

Source: Brightlocal

91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review stats place consumers' reviews as the most reliable source of suggestions. Online reviews usually carry the same weight as recommendations from loved ones.

Source: Brightlocal

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the massive impact user scores have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Only 6 Percent Of Customers Don't Rely On Consumer Reviews At All

According to customer review statistics, a tremendous 19 percent of consumers constantly trust online reviews and never a buy without reading reviews first.

Source: Statista

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management statistics indicate a company's reputation does not impact just the clients. Prospective employees likewise look at scores and read reviews.

Source: Deloitte