The Average Review Length Has Become 65% Shorter Since 2010

Currently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

88% Of Executives Regard Reputation Risk As A Leading Business Problem

Reputation management statistics suggest a company's reputation does not impact just the consumers. Potential team members also look at rankings and read reviews.

Source: Deloitte

If They Were Asked, 77% Of Consumers Would Probably Submit A Review

More than a 35% would post a review to notify others about their customer experience and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to submit a review to help other individuals with their choice making process.

Source: Podium

Majority Of Consumers Will Not Utilize An Organisation If It Has Less Than A 4 Star Rating

This stat is one of numerous that highlight the significance of online scores. Now that news of customer satisfaction travels this fast, keeping your consumers happy is more important than ever.

57% of consumers have actually searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked only for companies with a best five star score.

Source: Brightlocal

Just 6% Of Consumers Don't Trust Consumer Reviews At All

According to client review data, a tremendous 19% of customers always trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social network which can also influence our buying preferences.

According to social media reviews data, Facebook affects over half of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics reveal that 4 out of 5 users are most likely to trust a local business.

Source: RevLocal

61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Overall 2 out of 3 companies have great and awesome rankings. Just 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

Most Best Selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating statistics, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Picking A Service Provider

When clients need to select a service provider, reviews have a massive influence on their decision.

Source: DemandGenReport

Buyers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying decisions are made quickly.

Online reviews are undoubtedly persuasive, yet marketers haven't always come to value the power of them.

Source: Martech Zone

70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read a lot more reviews to get an idea of how business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US buyers consider reviews as 'incredibly influential'.

To illustrate the significance of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those exact same customers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'always' or 'very often'.

Source: Trust You