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70% Of Customers Choose To Learn About A Business Via Reviews And Articles, Instead Of Advertisements
Ads are all well and good, however it deserves trying a different approach also. Reviews are by far the best way to find the truth about a product or service.
Source: Statuslabs
89% Of Customers Want To Read Reviews Using Their Mobile Phones
Be it by means of an app or a mobile browser, people today prefer to read reviews on their mobile phones.
Source: Statista
63.6% Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats reveal the general popularity of a site can only go so far.
Source: Review Trackers
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Consumers
24% of US consumers consider reviews as 'incredibly influential'.
To highlight the significance of online reviews and rankings, did you understand that 81 percent of customers will pay more for a product with reviews and those exact same consumers are also happy to accept slower shipping times for such items.
Source: Turntonetworks
Google Accounts For 57.5% Of All Reviews Around The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
90% Of Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what individuals state about very first impressions?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
If you don't have reviews on your website, consider asking your visitors to compose one.
Source: Martech Zone
The Average Review Word Count Has Actually Become 65% Shorter Since 2010
In recent years reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of tweet on twitter.
Source: Review Trackers
If A Business Manages To Fix Issues Quickly And Effectively, 95% Of Unhappy Customers Will Go Back To A Business
Consumers don't expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's absolutely nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Visitors Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. Purchasing choices are made rapidly.
Online reviews are clearly persuasive, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
30% Of Clients Feel Positive About A Business Which Answers Online Reviews
Corresponding with your customers creates trust. Even something like responding to their remarks and reviews can make them feel appreciated.
As you may expect, customers who feel this way are ready to invest more cash with a business.
Source: Statuslabs
74 Percent Of Local Businesses Have At Least One Google Review
One review is far from enough to enhance your site's SERP ranking.
Taking a look at online ratings data, we learnt that a business needs to have an average of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal