Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

67% Of Consumers Suggest Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

When clients have to choose a service provider, reviews have a massive effect on their decision.

Source: DemandGenReport

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing consumers see. Still, users pay attention to other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

15% Of Customers Don't Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of potential clients won't even consider doing business with a company they can't discover opinions about.

Source: Statuslabs

89% Of Clients Browse A Companies Responses To Reviews

Not only do a lot of customers check out the review replies, 30% of them value them highly. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses doubt the integrity of online reviews. However, they realize the massive impact user scores have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

53% Of Consumers Anticipate Companies To Respond Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of consumer reviews stay without a reply. That's too bad, since those companies are losing consumers that way.

Source: Review Trackers

The Typical Review Length Has Gotten 65% Much Shorter Since 2010

In recent years reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies actually utilize them.

Although we now understand why client reviews are so effective, many businesses apparently don't.

Source: LsaInsider

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social network which can also affect our buying preferences.

According to social reviews data, Facebook affects more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats reveal that four out of 5 users are likely to rely on a local business.

Source: RevLocal

98% Of Yelp's Website Visitors Bought From A Business They Found On The Site

Typically, 142 million customers check out Yelp on a monthly basis. This is as excellent a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

72% Of Clients Won't Take Action Unless They Read Some Reviews

No matter how enticing your marketing is, you still need consumer reviews. There's no way around it. Consumers are still ready to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Only 6% Of Consumers Do Not Trust Customer Reviews At All

According to customer review statistics, a massive 19 percent of consumers always trust online reviews and never a make a purchase without reading reviews.

Source: Statista

The Majority Of People Aged 25-34 Published Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people devote more than five times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

70 Percent Of Customers Choose To Discover A Business By Means Of Reviews And Posts, Rather Than Ads

Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz