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Visitors Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Buying decisions are made quickly.
Online reviews are certainly convincing, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review stats reveal the general popularity of a website can just presume when it comes to trust.
Source: Review Trackers
Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the producer states. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
86% Of Consumers Would Consider Composing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the money they invest at your business. They will be willing to share it if you provide them an excellent experience.
Source: Brightlocal
52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well
We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
Google Accounts For 57.5% Of All Reviews Around The World
Google is in the lead here, followed by Facebook as a remote second.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social network which can likewise influence our purchasing decisions.
According to social reviews data, Facebook affects the majority of users' purchase choices.
Facebook reviews statistics reveal that four out of 5 users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses
More youthful individuals know the value of being informed. User-generated content has an unassailable impact on customers.
If businesses think of the power of customer reviews over millennials, they will realize what they've been missing out on. Older people are various though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business
The star ranking is the first thing consumers see. Still, users take note of other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.
Source: Statista
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
If A Business Takes Care Of Problems Rapidly And Efficiently, 95% Of Disappointed Consumers Will Go Back To A Company
Consumers do not expect you to be perfect. When things go wrong, they do expect you to resolve things. If there is nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
88% Of Executives Consider Reputation Risk As A Top Business Issue
Reputation management statistics indicate a business's reputation does not impact just the consumers. Prospective employees likewise look at rankings and take a look at reviews.
Source: Deloitte