30% Of Customers Feel Comfortable With A Business Which Answers Online Reviews

Staying connected with your consumers builds their trust. Even something like responding to their remarks and reviews can make them feel appreciated.

As you might anticipate, customers who feel this way are going to invest more money with a business.

Source: Statuslabs

74% Of Regional Businesses Have At Least 1 Google Review

One review is far from sufficient to improve your website's SERP ranking.

Taking a look at online rankings data, we found out that a company requires to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

83 Percent Of Clients Don't Rely On Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust advertisements pick to pay attention to customers' recommendations online.

Source: Statuslabs

The Average Review Word Count Has Become 65% Shorter Since 2010

These days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Businesses

Younger people know the value of being informed. User-generated material has an indisputable impact on customers.

They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

15% Of People Do Not Trust Businesses With No Online Reviews

No trust indicates no interactions. 15% of potential customers won't even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of clients, who focus on the variety of reviews is currently at 46 percent.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Top Business Concern

Reputation management statistics suggest a business's reputation doesn't affect just the clients. Potential employees likewise take a look at ratings and read reviews.

Source: Deloitte

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. People anticipate to see some negative reviews.

Source: Capterra

95% Of Dissatisfied Clients Will Go Back To A Company If A Company Makes An Effort To Solve Problems Rapidly And Efficiently

Customers do not anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there's absolutely nothing else a business can do to solve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends show individuals choose to comment if they had a positive experience, rather than a mediocre or negative one.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz