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89% Of Consumers Read A Businesses Responses To Reviews
Not only do many consumers read the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
Most Popular Items Have An Average Rating Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower score in fact helps your overall rating.
According to client rating statistics, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to buy a brand-new car and there are several models which fit your requirements. How do you select the very best one for you? Well, you read online reviews.
With the help of other consumers, you quickly select one that works for you. That's how positive reviews convert customers into customers.
Source: Consumer Affairs
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people spend more than 5 times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.
Today's consumers are smart and desire the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista
If They Were Asked, 77% Of Consumers Would Definitely Post A Review
More than a 35% would do it to advise others about their client experience and 24% would undoubtedly direct their review to the company itself.
Over a 26% would want to leave a review to assist other individuals with their decision making process.
Source: Podium
74 Percent Of Regional Companies Have At A Minimum, One Google Review
One review is far from enough to enhance your website's SERP ranking.
Looking at online ratings data, we learnt that a business requires to have an average of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
15% Of Customers Don't Trust Businesses With No Online Reviews
No trust implies no interactions. 15% of possible consumers won't even consider doing business with a company they can't find opinions about.
Source: Statuslabs
One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies
Younger individuals understand the worth of being informed. User-generated material has an indisputable influence on consumers.
They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
61% Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars
Generally 2 out of 3 companies have exceptional and awesome ratings. Only 5% of companies have a score below 3 stars.
Source: Brightlocal
88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Statistics reveal that reviews were more effective than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Most Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends show people choose to comment if they had a positive experience, rather than a average or negative one.
Source: Brightlocal