Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies

More youthful people know the value of being informed. User-generated content has an indisputable impact on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the enormous impact user rankings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

89% Of Consumers Review A Companies Feedback To Reviews

Not only do many customers check out the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal

67% Of Customers Claim That Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

When clients have to choose a solution provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect

Stats reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing consumers see. Still, users take notice of other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

Online Product Reviews About An Item Can Increase Its Conversion Rate By A Whopping 270 Percent

User review statistics reveal the purchase possibility for a product with 5 reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a new vehicle and there are several models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other people, you quickly decide on a model that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

70 Percent Of Customers Prefer To Find Out About A Business Through Reviews And Short Articles, Rather Than Ads

Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the best method to discover the truth about a service or product.

Source: Statuslabs

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the general appeal of a website can only go so far.

Source: Review Trackers

60 Percent Of Customers Refer To Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and score data reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise influence our purchasing decisions.

According to social media reviews data, Facebook affects the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics reveal that 4 out of 5 users are more likely to rely on a local business.

Source: RevLocal

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the producer states. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz