88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Data reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

A Lone Business Review Can Lift Its Conversions By 10%

Online review statistics show user-generated material can do wonders in regards to conversions.

A single review can have a huge impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can supply a mind-blowing 44 percent boost.

Source: RevLocal

86 Percent Of Customers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they invest at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read much more reviews to get an idea of how business is in fact doing. Do not depend upon that fact alone.

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies actually make use of them.

Although we now understand why customer reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Considering that the large bulk of consumers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Picking A Solution Provider

Reviews have an enormous impact on their decision when consumers have to choose a service provider.

Source: DemandGenReport

74% Of Regional Companies Have At Least One Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Taking a look at online rankings stats, we learnt that a company needs to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

82% Of Customers Check Out Review Sites Due To The Fact That They Wish To Buy A Product Or A Service And Wish To Get The Truth About Business Product Or Services.

Review websites are places that people go to get the truth about a product, business or service . Users come because they have actually currently formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

83% Of All Young Consumers Were Asked To Submit A Review Recently

Of those invited, 80% of clients did leave a review. In general, businesses have actually asked 66% of all customers to post a review on their company.

Source: Brightlocal

77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website

Normally, 142 million customers check out Yelp monthly. This is as good a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is presently the most popular social media which can also influence our purchasing preferences.

According to social reviews stats, Facebook impacts over half of users' purchase decisions.

If it has positive reviews, Facebook reviews stats reveal that 4 out of 5 users are most likely to trust a local business.

Source: RevLocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra