95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'always' or 'very frequently'.

Source: Trust You

Google Represents 57.5 Percent Of All Reviews Across The Globe

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the basic appeal of a site can just go so far.

Source: Review Trackers

61% Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Overall two-thirds of companies have exceptional and awesome scores. Only 5% of companies have a rating listed below three stars.

Source: Brightlocal

Software Application Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

90% Of Site Visitors Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about first impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are basically ads.

Source: Martech Zone

When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Aspect

Stats reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses

Since the large bulk of customers read reviews, you'd want yours to be inviting to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If They Were Asked, 77% Of Consumers Would Most Likely Give A Review

More than a 35% would leave a review to educate others about their consumer experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would want to post a review to help other people with their decision making process.

Source: Podium

Just 6 Percent Of Customers Don't Rely On Consumer Reviews At All

According to consumer review statistics, a massive 19% of customers constantly rely on online reviews and never ever a make a purchase without reading reviews first.

Source: Statista

Online Item Reviews About An Item Can Raise Its Conversion Rate By A Whopping 270 Percent

User review stats reveal the purchase possibility for a product with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

Half Of All Of The Millennial's "Always" Read Online Reviews For Companies

More youthful people know the worth of being informed. User-generated content has an unassailable impact on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal