53% Of Customers Expect Businesses To Reply Within A Week To Negative Reviews

Online review statistics reveal that 63% of consumer reviews stay without a reaction. That's regrettable, since those companies are losing customers that way.

Source: Review Trackers

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

52% Of Consumers Trust A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses really make use of them.

Although we now understand why consumer reviews are so effective, many businesses obviously don't.

Source: LsaInsider

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read much more reviews to get an idea of how the business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

A Lot Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a unfavorable or average one.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Leading Business Problem

Reputation management stats indicate a company's reputation doesn't affect simply the clients. Potential employees also look at scores and take a look at reviews.

Source: Deloitte

The Majority Of Clients Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.

Source: Statista

Software Reviews Influence Over 98% Of All Purchasers

18 percent of software application purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Google Represents 57.5% Of All Reviews Worldwide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

A One Star Increase In Score Can Cause A 5% To 9% Boost In Business Revenue

Businesses that treat customers honorably normally prosper, review sites help make certain of that.

Source: Statuslabs

67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

When clients have to choose a solution provider, reviews have a massive impact on their decision.

Source: DemandGenReport

15 Percent Of Customers Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of potential consumers will not even think about working with a business they can't discover viewpoints about.

Source: Statuslabs

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz