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Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
89% Of Clients Review A Companies Replies To Reviews
Not only do a lot of clients check out the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
If A Company Manages To Solve Issues Rapidly And Effectively, 95% Of Unsatisfied Consumers Will Return To A Business
Consumers do not expect you to be perfect. When things go wrong, they do expect you to resolve things. If there's nothing else a business can do to resolve a concern, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the huge impact user rankings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
Many Best-selling Items Have A Typical Score Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower rating in fact helps your overall rating.
According to consumer rating stats, conversion rates begin to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
60% Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Phones Before Shopping
In-store shopping is influenced considerably by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.
Reviews and ranking data reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months
Clients don't care how great your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star rating is the first thing customers see. Still, users take note of other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.
Source: Statista
63.6% Of Customers Check Out Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the basic popularity of a site can just go so far.
Source: Review Trackers
Software Reviews Influence Over 98 Percent Of All Buyers
18% of software buyers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
61% Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars
Generally 2 out of 3 companies have great and awesome rankings. Only 5% of businesses have a rating below three stars.
Source: Brightlocal