If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Statistics reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

74 Percent Of Local Businesses Have At Least One Google Review

One review is far from sufficient to improve your website's SERP ranking.

Taking a look at online scores data, we discovered that a company needs to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Across The Globe

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

86% Of Consumers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the cash they spend at your business. They will be ready to share it if you provide them a good experience.

Source: Brightlocal

95% Of Unhappy Clients Will Return To A Company If A Company Takes Care Of Issues Quickly And Efficiently

Consumers do not expect you to be perfect. When things go wrong, they do expect you to take care of things. If there is nothing else a business can do to solve a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people spend more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

49% Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of clients, who take notice of the variety of reviews is currently at 46 percent.

Source: Brightlocal

Online Product Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase possibility for a product with five reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

53% Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's consumers are wary and desire the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

70 Percent Of Consumers Choose To Learn About A Business By Means Of Articles And Reviews, Instead Of Advertisements

Ads are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs