American Shoppers View "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on various elements of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of USA clients.

Source: Statista

70% Of Consumers Prefer To Discover A Business By Means Of Short Articles And Reviews, Instead Of Ads

Advertisements are all well and good, but it's worth attempting a different approach as well. Reviews are without a doubt the very best way to discover the truth about a product or service.

Source: Statuslabs

A One Star Boost In Ranking Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat customers fairly typically succeed, review sites help make sure of that.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read many more reviews to get an idea of how the business is actually doing. Don't depend on that fact alone.

Source: Brightlocal

The Typical Review Length Has Gotten 65% Much Shorter Since 2010

At this present time reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

86% Of Customers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you give them a great experience.

Source: Brightlocal

The Majority Of Clients Aged 25 To 34 Published Reviews

According to Statista, the younger generations are apparently the more vocal ones.

Source: Statista

Customers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, buying decisions are made quickly.

Online reviews are obviously persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

Just 6 Percent Of Consumers Do Not Trust Consumer Reviews At All

According to client review data, a tremendous 19% of customers constantly trust online reviews and never ever a purchase without reading reviews first.

Source: Statista

71% Of Millennials Search Consumer Reviews Of Expert Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to choose an attorney or a medical professional.

Younger people (age 18-35) are a lot more inclined to hire a professional based upon online reviews. Only 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

53% Of Customers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review statistics prove that 63% of customer reviews remain without a reaction. That's too bad, since those businesses are losing customers that way.

Source: Review Trackers

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies actually make use of them.

Although we now know why customer reviews are so effective, many businesses obviously do not.

Source: LsaInsider

63.6% Of Customers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the general popularity of a website can just go so far.

Source: Review Trackers

Software Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase probability for a product with five reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center