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54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star ranking is the first thing customers see. Still, users pay attention to other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA customers.
Source: Statista
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the huge effect user ratings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who read client reviews, agree that it increases their buying confidence.
Companies utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business
Given that the large majority of customers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family
Online review stats position customers' reviews as the most reliable source of recommendations. Online reviews typically bring the exact same weight as recommendations from family and friends.
Source: Brightlocal
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people devote more than 5 times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
Customers Might Invest 31% More With A Business That Has Fantastic Reviews
Take note of this fact. The better other users describe your product or service, the more money you can charge and customer review stats reveal to us precisely how much more.
Source: Martech Zone
Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can also influence our buying preferences.
According to social reviews statistics, Facebook affects over half of users' purchase choices.
If it has positive reviews, Facebook reviews stats reveal that four out of five users are more likely to rely on a local business.
Source: RevLocal
60% Of Consumers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store shopping is affected considerably by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.
Reviews and rating statistics show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
The Average Review Word Count Has Become 65% Much Shorter Since 2010
Presently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet on twitter.
Source: Review Trackers
Only 6% Of Consumers Don't Trust Consumer Reviews At All
According to consumer review data, a tremendous 19 percent of customers constantly trust online reviews and never a make a purchase without reading reviews.
Source: Statista