Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Positive Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Since the large bulk of customers read reviews, you would want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a brand-new automobile and there are numerous models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.

With the help of other consumers, you quickly select one that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010

Lately reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

Consumers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Therefore, buying choices are made rapidly.

Online reviews are certainly convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who take note of the variety of reviews is presently at 46 percent.

Source: Brightlocal

Just 6% Of Customers Do Not Rely On Consumer Reviews At All

According to customer review statistics, a massive 19 percent of consumers always rely on online reviews and never a purchase without reading reviews first.

Source: Statista

73 Percent Of Consumers Think Written Reviews Are More Important Than Star And Number Scores

Online review data make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the statistics appear more genuine which is what the would-be consumers are looking for. Almost a third of customers state composed reviews are the only feature that makes them think the websites' reviews are useful and relevant.

Source: Fan and Fuel

91 Percent Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review statistics position customers' reviews as the most trustworthy source of recommendations. Online reviews typically bring the very same weight as guidance from friends and family.

Source: Brightlocal

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read much more reviews to get a better idea of how business is actually doing. Do not depend upon that figure alone.

Source: Brightlocal

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

86% Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you provide them a great experience.

Source: Brightlocal

83 Percent Of Consumers Don't Rely On Advertising

The standard channels to reach customers aren't as prominent as they used to be. Many users who no longer trust ads select to take note of consumers' recommendations online.

Source: Statuslabs

70 Percent Of Customers Prefer To Learn About A Business Via Reviews And Articles, Rather Than Advertisements

Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

61 Percent Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Typically two-thirds of companies have great and exceptional scores. Only 5% of companies have a ranking below 3 stars.

Source: Brightlocal