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88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Stats reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Only 6% Of Customers Don't Trust Customer Reviews At All
According to customer review statistics, a tremendous 19% of consumers always trust online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
The Majority Of Best-selling Products Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to customer rating statistics, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010
Nowadays reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet from twitter.
Source: Review Trackers
15 Percent Of Buyers Do Not Trust Businesses With No Online Reviews
No trust implies no interactions. 15% of possible customers won't even think about doing business with a company they can't find opinions about.
Source: Statuslabs
Clients Checking Out Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. Purchasing decisions are made quickly.
Online reviews are certainly persuasive, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management statistics show a company's reputation does not affect simply the consumers. Potential employees likewise look at rankings and take a look at reviews.
Source: Deloitte
Over Half Of Consumers Won't Use A Service If It Has Less Than A 4 Star Rating
This stat is one of many that illustrate the significance of online ratings. Now that news of consumer complete satisfaction travels this fast, keeping your consumers pleased is more vital than ever.
57% of consumers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.
Furthermore, 11% looked only for companies with a best five star score.
Source: Brightlocal
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's consumers are smart and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency too.
The share of consumers, who take notice of the variety of reviews is presently at 46 percent.
Source: Brightlocal
60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store shopping is influenced significantly by blogs and reviews on social media. With men being twice as likely to be affected than ladies.
Reviews and score data reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars
Generally 2 out of 3 businesses have great and outstanding ratings. Only 5% of companies have a score below three stars.
Source: Brightlocal
91% Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review stats put clients' reviews as the most reliable source of suggestions. Online reviews normally bring the same weight as advice from family and friends.
Source: Brightlocal