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Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review data, people devote more than 5 times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'constantly' or 'extremely often'.
Source: Trust You
77% Of Clients Would Likely Post A Review If They Were Asked
More than a 35% would submit a review to advise others about their customer experience and 24% would rather direct their review to the business itself.
Over a 26% would be willing to give a review to assist other individuals with their choice making process.
Source: Podium
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company
The star ranking is the first thing consumers see. Still, users pay attention to other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.
Source: Statista
15 Percent Of Consumers Do Not Trust Businesses With No Online Reviews
No trust implies no interactions. 15 percent of prospective clients will not even think about working with a company they can't find opinions about.
Source: Statuslabs
67% Of Consumers Report Reviews Are A "Very Crucial" Factor When Choosing A Service Provider
Reviews have an enormous impact on their decision when clients have to choose a solution provider.
Source: DemandGenReport
74% Of Local Businesses Have At A Minimum, One Google Review
A single review is far from sufficient to improve your site's SERP ranking.
Looking at online scores data, we learnt that a business requires to have an average of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
30% Of Customers Feel Positive About A Business Which Reacts To Online Reviews
Keeping in touch with your customers creates trust. Even something like responding to their remarks and reviews can make them feel valued.
As you may expect, clients who feel this way are ready to invest more cash with a business.
Source: Statuslabs
Customers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. Buying choices are made quickly.
Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
The Majority Of Best Selling Products Have A Typical Score Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower ranking in fact helps your overall score.
According to client rating statistics, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center