71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to select a lawyer or a doctor.

Younger people (age 18-35) are a lot more likely to employ an expert based upon online reviews. Only 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

89% Of Consumers Review A Businesses Reactions To Reviews

Not only do a lot of customers read the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.

Source: Brightlocal

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. However, they understand the huge effect user ratings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the basic appeal of a website can only go so far.

Source: Review Trackers

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat customers honorably generally succeed, review websites help make sure of that.

Source: Statuslabs

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they spend at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new automobile and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you manage to pick a model that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

The Majority Of Best Selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower ranking really helps your overall score.

According to client rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Positive Reviews Motivate 68 Percent Of Customers To Use A Local Business

Given that the huge majority of customers check out reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Google Represents 57.5% Of All Reviews Across The Globe

Google is in the lead here, followed by Facebook as a distant second.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone