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60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Devices Before Shopping
In-store shopping is affected significantly by blogs and reviews on social media. With males being two times as likely to be affected than women.
Reviews and ranking stats reveal people value the viewpoint of peers more than any other material.
Source: Collective Bias
63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
These online review statistics show the general popularity of a site can just go so far when it concerns trust.
Source: Review Trackers
90 Percent Of Individuals Need Less Than 10 Reviews To Form An Opinion About A Business
You know what people state about impressions, right?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
Think about asking your visitors to compose one if you don't have reviews on your site.
Source: Martech Zone
74 Percent Of Regional Companies Have At A Minimum, 1 Google Review
A single review is far from sufficient to enhance your website's SERP ranking.
Looking at online rankings statistics, we found out that a business requires to have a minimum of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
86% Of Consumers Would Consider Composing A Review For A Business
Your consumers are your most important resource, and it's not only because of the cash they spend at your business. They will be willing to share it if you offer them a great experience.
Source: Brightlocal
91% Of Millennials Trust Online Reviews As Much As Family And Friends
Online review statistics put customers' reviews as the most reliable source of suggestions. Online reviews typically carry the very same weight as guidance from loved ones.
Source: Brightlocal
One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
More youthful individuals know the value of being informed. User-generated material has an unassailable impact on consumers.
If businesses think of the power of consumer reviews over millennials, they will realize what they've been losing out on. Older people are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
53% Of Customers Expect Businesses To Answer Back Within A Week To Negative Reviews
Online review statistics clarify that 63% of customer reviews go on without a reply. That's regrettable, since those companies are losing customers that way.
Source: Review Trackers
89% Of Customers Review A Businesses Feedback To Reviews
Not only do many consumers read the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Data reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%
One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone