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61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Generally 2 out of 3 businesses have great and outstanding rankings. Just 5% of businesses have a ranking listed below 3 stars.
Source: Brightlocal
Reviews Published On Twitter Can Help Improve Online Sales By 6.46%
Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
Favorable Reviews Motivate 68 Percent Of Consumers To Use Local Businesses
Considering that the large bulk of consumers check out reviews, you'd want yours to be appealing to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the enormous effect user ratings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc
89% Of Consumers Review A Businesses Responses To Reviews
Not only do the majority of consumers read the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business
The star rating is the first thing customers see. Still, users take notice of other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA consumers.
Source: Statista
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Consumers
24% of US consumers consider reviews as 'exceptionally influential'.
To highlight the importance of online reviews and ratings, did you know that 81 percent of customers will pay more for a product with reviews and those exact same consumers are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews
No matter how enticing your marketing is, you still need customer reviews. There is no other way around it. Consumers are still going to hear you out, however they trust other people more.
Source: My Testimonial Engine
77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months
Consumers don't care how excellent your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that companies should to be continuously requesting reviews.
Source: Statuslabs
67% Of Consumers Claim That Reviews Are A "Extremely Important" Factor When Picking A Solution Provider
When clients have to choose a solution provider, reviews have a massive effect on their decision.
Source: DemandGenReport
Google Accounts For 57.5% Of All Reviews Globally
Google is in the lead here, followed by Facebook as a remote second.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
71% Of Millennials Search Consumer Reviews Of Expert Services
More than half of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to select an attorney or a medical professional.
Younger people (age 18-35) are a lot more inclined to hire a professional based on online reviews. Just 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
70% Of Customers Prefer To Find Out About A Business By Means Of Reviews And Short Articles, Instead Of Advertisements
Advertisements are all well and good, but it deserves trying a different approach too. Reviews are by far the best way to find the truth about a service or product.
Source: Statuslabs