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54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star rating is the first thing consumers see. Still, users pay attention to other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of United States customers.
Source: Statista
64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read consumer reviews, concur that it increases their purchasing confidence.
Businesses use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
52% Of Customers Trust A Product More If It Has Negative Reviews As Well
We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra
Google Represents 57.5% Of All Reviews Around The World
Google is in the lead here, followed by Facebook as a far-off second.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
72 Percent Of Consumers Won't Take Action Unless They Check Out Some Reviews
Regardless of how alluring your marketing is, you still require consumer reviews. There's no way around it. Customers are still happy to hear you out, however they rely on other people more.
Source: My Testimonial Engine
American Consumers Regard "Product Performance" To Be The Most Useful Information In Product Reviews
They focus on various elements of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of US consumers.
Source: Statista
30% Of Customers Feel Comfortable With A Business Which Answers Online Reviews
Communicating with your customers develops trust. Even something as basic as responding to their reviews and remarks can make them feel appreciated.
As you might anticipate, customers who feel this way are going to invest more cash with a business.
Source: Statuslabs
If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Utilize A Company
This stat is one of many that highlight the importance of online rankings. Now that news of client satisfaction travels this fast, keeping your consumers happy is more crucial than ever.
57 percent of consumers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
11 percent looked just for organizations with an ideal five star rating.
Source: Brightlocal
Consumers Could Spend 31 Percent More With A Business That Has Great Reviews
Take notice of this statistic. The more detailed other users explain your services or product, the more money you can charge and customer review stats reveal to us exactly how much more.
Source: Martech Zone
Reviews Published On Twitter Can Help Grow Online Sales By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.
The share of consumers, who focus on the variety of reviews is presently at 46%.
Source: Brightlocal
Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process
Let's say you wish to purchase a new vehicle and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.
With the help of other customers, you manage to select a model that works for you. That's how positive reviews convert consumers into consumers.
Source: Consumer Affairs
83% Of All Young Clients Were Invited To Leave A Review Recently
Of those invited, 80% of customers did leave a review. Overall, companies have asked 66% of all consumers to give a review on their business.
Source: Brightlocal
70% Of Consumers Choose To Discover A Business Through Articles And Reviews, Instead Of Advertisements
Advertisements are all well and good, however it's worth trying a different approach too. Reviews are by far the very best way to discover the truth about a service or product.
Source: Statuslabs
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Customers
24% of US consumers consider reviews as 'very influential'.
To illustrate the value of online reviews and scores, did you know that 81% of customers will pay more for a product with reviews and those very same consumers are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
The Majority Of Individuals Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are seemingly the more opinionated ones.
Source: Statista