95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'always' or 'very frequently'.

Source: Trust You

60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and ranking stats show people value the viewpoint of peers more than any other content.

Source: Collective Bias

77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

70 Percent Of Customers Choose To Discover A Business Through Short Articles And Reviews, Rather Than Ads

Ads are all well and good, but it's worth trying a different approach too. Reviews are by far the very best method to find the truth about a service or product.

Source: Statuslabs

90 Percent Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about very first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

95% Of Disappointed Clients Will Go Back To A Company If A Company Takes Care Of Problems Rapidly And Effectively

Consumers do not expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

98% Of Yelp's Browsers Purchased From A Business They Discovered On The Website

Generally, 142 million customers visit Yelp monthly. This is as good a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read client reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Consumers Read A Companies Feedback To Reviews

Not only do most customers check out the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

Reviews Shared On Twitter Can Increase Revenues By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

United States Buyers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on different elements of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of USA consumers.

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new automobile and there are several models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other consumers, you manage to decide on one that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

People Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. For that reason, purchasing choices are made rapidly.

Online reviews are certainly convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

72% Of Clients Won't Take Action Before They Read Some Reviews

Regardless of how captivating your marketing is, you still need customer reviews. There's no other way around it. Consumers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

More Than Half Of Consumers Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are clearly the more vocal ones.

Source: Statista