Negative Reviews Can Improve Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, people devote more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business

Given that the huge majority of consumers check out reviews, you'd want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Majority Of Consumers Will Not Utilize An Organisation If It Has Less Than A 4 Star Score

This stat is one of numerous that illustrate the value of online ratings. Now that news of consumer complete satisfaction travels this fast, keeping your consumers pleased is more vital than ever.

57 percent of consumers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked only for companies with a best five star ranking.

Source: Brightlocal

More Than Half Of Clients Aged 25-34 Wrote Reviews

According to Statista, the younger generations are obviously the more opinionated ones.

Source: Statista

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review stats show user-generated content can do wonders in regards to conversions.

A single review can have a massive effect on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44 percent boost.

Source: RevLocal

The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010

In recent years reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

83% Of All Younger People Were Invited To Leave A Review Recently

Of those asked, 80% of clients did give a review. Overall, businesses have asked 66% of all clients to submit a review on their company.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a brand-new vehicle and there are several models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other people, you manage to choose a model that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

86% Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they spend at your business. They will be prepared to share it if you provide them a good experience.

Source: Brightlocal

72% Of Consumers Will Not Take Action Unless They Read Some Reviews

Irrespective of how alluring your marketing is, you still need consumer reviews. There's no other way around it. Customers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine