Because They Desire To Acquire A Product Or A Service And Want To Get The Facts About The Businesses Products And Services, 82 Percent Of Consumers Go To Review Websites.

Review websites are places that customers go to get the truth about a service, product or business. Users come because they have actually currently formed a purchase decision. The bulk of them (89%) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the general popularity of a website can only go so far.

Source: Review Trackers

89% Of Clients Read A Businesses Responses To Reviews

Not only do most shoppers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a new vehicle and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other customers, you quickly select one that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

53% Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.

Today's consumers are smart and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

95% Of Disappointed Clients Will Go Back To A Business If A Business Deals With Problems Quickly And Efficiently

Consumers do not anticipate you to be perfect. They do anticipate you to remedy things when they go wrong. If there's absolutely nothing else a company can do to resolve a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

People Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. For that reason, buying decisions are made rapidly.

Online reviews are certainly convincing, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Overall 2 out of 3 businesses have good and outstanding ratings. Only 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read much more reviews to get a clear view of how business is in fact doing. Do not depend upon that statistic alone.

Source: Brightlocal

60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With males being twice as likely to be influenced than women.

Reviews and ranking data reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses

Given that the vast majority of consumers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83 Percent Of Customers Do Not Rely On Advertising

The standard channels to reach clients aren't as prominent as they used to be. Most users who no longer trust advertisements select to take notice of consumers' suggestions online.

Source: Statuslabs

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

77% Of Customers Would Undoubtedly Leave A Review If They Were Asked

More than a 35% would post a review to inform others about their client experience and 24% would certainly direct their review to the company itself.

Over a 26% would be willing to post a review to assist other individuals with their decision making process.

Source: Podium