77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how great your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

83 Percent Of Customers Do Not Trust Advertising

The traditional channels to reach customers aren't as influential as they used to be. Many users who no longer trust advertisements select to focus on customers' suggestions online.

Source: Statuslabs

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to choose a medical professional or a legal representative.

Young people (age 18-35) are a lot more inclined to hire an expert based on online reviews. Only 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated content has an unassailable impact on customers.

They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star ranking is the first thing customers see. Still, users focus on other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

91% Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review stats put customers' reviews as the most credible source of suggestions. Online reviews usually bring the same weight as advice from loved ones.

Source: Brightlocal

A Lone Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated content can do miracles in terms of conversions.

A single review can have an enormous impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44% increase.

Source: RevLocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

Currently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Typically 2 out of 3 businesses have excellent and good ratings. Only 5% of companies have a rating listed below 3 stars.

Source: Brightlocal

74% Of Local Businesses Have At Least One Google Review

A single review is far from adequate to improve your website's SERP ranking.

Looking at online ratings data, we found out that a company needs to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Many Best Selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower rating really helps your overall score.

According to consumer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of customers, who pay attention to the number of reviews is currently at 46 percent.

Source: Brightlocal