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Online Item Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent
User review statistics reveal the purchase probability for an item with five reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
73% Of Consumers Think Written Reviews Are More Crucial Than Star And Number Ratings
Online review stats make it clear individuals aren't satisfied with ratings alone.
Customer reviews make the statistics appear more authentic which is what the prospective consumers are searching for. Almost a third of customers state written reviews are the only function that makes them believe the sites' reviews are helpful and pertinent.
Source: Fan and Fuel
98% Of Yelp's Browsers Purchased From A Business They Discovered On The Website
Usually, 142 million consumers visit Yelp on a monthly basis. This is as excellent a time as any if you have not claimed your free Yelp business page.
Source: RevLocal
70 Percent Of Customers Choose To Find Out About A Business Through Short Articles And Reviews, Instead Of Advertisements
Ads are all well and good, however it's worth attempting a different approach too. Reviews are by far the very best method to find the truth about a service or product.
Source: Statuslabs
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
A One Star Boost In Ranking Can Result In A 5% To 9% Boost In Business Profits
Businesses that treat clients well usually succeed, review websites help make certain of that.
Source: Statuslabs
89% Of Consumers Read A Companies Replies To Reviews
Not only do most shoppers check out the review replies, 30% of them value them highly. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social network which can also influence our purchasing preferences.
According to social reviews data, Facebook affects more than half of users' purchase decisions.
If it has positive reviews, Facebook reviews stats expose that four out of 5 users are more likely to trust a local business.
Source: RevLocal
Visitors Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. Buying choices are made quickly.
Online reviews are certainly convincing, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review stats show the general popularity of a website can just go so far.
Source: Review Trackers