77% Of Users Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how great your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can also affect our purchasing decisions.

According to social reviews stats, Facebook affects the majority of users' purchase decisions.

Facebook reviews statistics reveal that four out of 5 users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, individuals devote more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

Favorable Reviews Motivate 68% Of Customers To Use A Local Business

Given that the vast bulk of customers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the producer says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

Only 6 Percent Of Customers Do Not Trust Consumer Reviews At All

According to customer review stats, a massive 19 percent of customers always rely on online reviews and never a buy without checking out reviews initially.

Source: Statista

If They Were Asked, 77% Of Consumers Would Likely Post A Review

More than a 35% would submit a review to educate others about their customer experience and 24% would most likely direct their review to the company itself.

Over a 26% would be willing to submit a review to help other people with their choice making process.

Source: Podium

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Data reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Use A Business

This stat is among many that highlight the importance of online rankings. Now that news of client satisfaction travels this quick, keeping your consumers delighted is more vital than ever.

57% of customers have actually searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked only for companies with a perfect five star score.

Source: Brightlocal

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read client reviews, concur that it increases their buying confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review statistics position consumers' reviews as the most reliable source of recommendations. Online reviews typically bring the exact same weight as suggestions from friends and family.

Source: Brightlocal

Reviews Posted On Twitter Can Help Improve Online Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

53 Percent Of Americans Consider Product Reviews And Scores As The Most Vital Part Of Online Shopping.

Today's consumers are wary and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

The Majority Of Customers Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are apparently the more vocal ones.

Source: Statista

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. However, they realize the enormous impact user rankings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc