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89% Of Consumers Prefer To Read Reviews On Their Mobile Phones
Be it by means of an app or a mobile internet browser, people prefer to read reviews on their smart phones.
Source: Statista
Unfavorable Reviews Can Improve Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review stats, individuals spend more than five times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
70% Of Customers Prefer To Find Out About A Business Through Posts And Reviews, Instead Of Ads
Ads are all well and good, but it's worth trying a different approach as well. Reviews are by far the best method to find the truth about a service or product.
Source: Statuslabs
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
USA Consumers View "Product Performance" To Be The Most Helpful Information In Product Reviews
They focus on different aspects of the shopping experience when individuals check out reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US clients.
Source: Statista
Visitors Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. Therefore, buying choices are made quickly.
Online reviews are obviously convincing, yet marketers haven't always come to value the power of them.
Source: Martech Zone
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.
Today's consumers are wary and want the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to purchase a new vehicle and there are several models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.
With the help of other consumers, you manage to decide on a model that works for you. That's how favorable reviews convert consumers into customers.
Source: Consumer Affairs
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Clients
24% of US shoppers consider reviews as 'incredibly influential'.
To illustrate the importance of online reviews and ratings, did you understand that 81% of consumers will pay more for a product with reviews and those very same consumers are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
77% Of Clients Would Most Likely Submit A Review If They Were Asked
More than a 35% would submit a review to educate others about their customer encounter and 24% would definitely direct their review to the business itself.
Over a 26% would be willing to submit a review to help other individuals with their choice making process.
Source: Podium
One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger people understand the value of being informed. User-generated content has an unassailable influence on consumers.
They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Positive Reviews Encourage 68% Of Customers To Choose A Local Business
Considering that the huge bulk of consumers check out reviews, you'd want yours to be enticing to new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
61% Of Local Businesses Have An Average Rating Of 4 Or 5 Stars
Generally 2 out of 3 companies have exceptional and awesome ratings. Only 5% of businesses have a score below 3 stars.
Source: Brightlocal
88% Of Executives Regard Reputation Risk As A Leading Business Problem
Reputation management statistics show a business's reputation does not impact simply the clients. Prospective team members also take a look at scores and read reviews.
Source: Deloitte
49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of clients, who take notice of the variety of reviews is presently at 46%.
Source: Brightlocal