Clients Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying decisions are made quickly.

Online reviews are obviously persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

89% Of Consumers Review A Businesses Feedback To Reviews

Not only do the majority of customers check out the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger individuals know the value of being informed. User-generated material has an indisputable effect on customers.

They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are basically ads.

Source: Martech Zone

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals devote more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users take notice of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

70% Of Customers Choose To Learn About A Business Through Articles And Reviews, Rather Than Advertisements

Ads are all well and good, however it deserves trying a different approach too. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

67% Of Customers Report Reviews Are A "Very Crucial" Factor When Selecting A Service Provider

When customers have to pick a solution provider, reviews have a massive effect on their decision.

Source: DemandGenReport

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'constantly' or 'very frequently'.

Source: Trust You

Clients Could Invest 31% More With A Business That Has Excellent Reviews

Focus on this statistic. The better other users explain your product or service, the more cash you can charge and customer review statistics reveal to us exactly just how much more.

Source: Martech Zone

Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Because the huge bulk of customers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Millennials Trust Online Reviews As Much As Friends And Family

Online review statistics put consumers' reviews as the most trustworthy source of recommendations. Online reviews normally carry the exact same weight as advice from family and friends.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also influence our purchasing decisions.

According to social reviews stats, Facebook impacts more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics expose that four out of 5 users are likely to trust a local business.

Source: RevLocal

88% Of Executives Regard Reputation Risk As A Leading Business Concern

Reputation management stats indicate a company's reputation does not affect simply the consumers. Prospective team members also look at rankings and read reviews.

Source: Deloitte