53% Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's shoppers are smart and desire the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Majority Of Consumers Will Not Utilize A Company If It Has Less Than A 4 Star Score

This stat is among numerous that show the value of online rankings. Now that news of customer complete satisfaction travels this fast, keeping your customers pleased is more crucial than ever.

57% of consumers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked only for services with a best five star rating.

Source: Brightlocal

60% Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.

Reviews and rating statistics reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review data, people devote more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies in fact make use of them.

Although we now understand why client reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

86% Of Customers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they spend at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Expert Services

More than half of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to choose a medical professional or a legal representative.

Young people (age 18-35) are a lot more inclined to employ a professional based upon online reviews. Just 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read a lot more reviews to get a clear view of how the business is really doing. Don't depend on that fact alone.

Source: Brightlocal

Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Given that the huge majority of customers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

61 Percent Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Typically two-thirds of businesses have exceptional and great ratings. Just 5% of companies have a ranking below 3 stars.

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social network which can also influence our purchasing preferences.

According to social reviews stats, Facebook affects the majority of users' purchase decisions.

Facebook reviews stats reveal that four out of 5 users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review statistics position customers' reviews as the most reliable source of suggestions. Online reviews usually bring the very same weight as advice from family and friends.

Source: Brightlocal

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the general appeal of a website can just go so far.

Source: Review Trackers

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review stats prove that 63% of customer reviews go on without a reaction. That's regrettable, since those businesses are losing consumers that way.

Source: Review Trackers