Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

86 Percent Of Customers Would Consider Composing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the cash they invest at your business. They will be ready to share it if you offer them a good experience.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a new car and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other people, you quickly select one that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

71% Of Millennials Browse Consumer Reviews Of Professional Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to pick a lawyer or a medical professional.

Young people (age 18-35) are even more likely to work with a professional based on online reviews. Only 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

Software Reviews Impact Over 98% Of All Buyers

18% of software application purchasers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the enormous impact user rankings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

61 Percent Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Generally 2 out of 3 businesses have excellent and great ratings. Only 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management statistics suggest a company's reputation does not impact just the consumers. Prospective team members also look at scores and read reviews.

Source: Deloitte

67% Of Customers Admit Reviews Are A "Very Important" Factor When Selecting A Service Provider

Reviews have a huge impact on their decision when clients have to choose a service provider.

Source: DemandGenReport

Online Item Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase possibility for an item with 5 reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

The Majority Of Best-selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to client rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

53% Of Consumers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of customer reviews go on without a reply. That's too bad, since those companies are losing consumers that way.

Source: Review Trackers

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review stats reveal user-generated material can do wonders in terms of conversions.

A single review can have a massive impact on your business.

A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can offer an astonishing 44 percent boost.

Source: RevLocal

Half Of All Millennial's "Constantly" Read Online Reviews For Companies

Younger people know the worth of being informed. User-generated material has an unassailable influence on customers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older people are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

15 Percent Of Visitors Do Not Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15% of possible consumers won't even think about doing business with a business they can't find opinions about.

Source: Statuslabs

Consumers Might Invest 31% More With A Business That Has Terrific Reviews

Take note of this fact. The better other users explain your services or product, the more cash you can charge and customer review stats reveal to us exactly how much more.

Source: Martech Zone

70 Percent Of Customers Choose To Find Out About A Business Via Reviews And Articles, Rather Than Ads

Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social network which can also affect our buying preferences.

According to social media reviews statistics, Facebook impacts over half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics reveal that four out of five users are likely to trust a local business.

Source: RevLocal