95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Google Represents 57.5 Percent Of All Reviews Around The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

The Majority Of People Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are clearly the more opinionated ones.

Source: Statista

63.6% Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review statistics show the basic appeal of a site can just go so far when it comes to trust.

Source: Review Trackers

Most Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and score statistics reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

89% Of Individuals Choose To Read Reviews On Their Mobile Phones

Be it through an app or a mobile browser, people today prefer to read reviews on their smart phones.

Source: Statista

77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review stats, individuals devote more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

53% Of Customers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of consumer reviews stay without a response. That's regrettable, due to the fact that those companies are losing clients that way.

Source: Review Trackers

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the huge impact user rankings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who focus on the variety of reviews is currently at 46 percent.

Source: Brightlocal

70% Of Consumers Choose To Find Out About A Business Through Short Articles And Reviews, Instead Of Advertisements

Ads are all well and good, however it deserves attempting a different approach also. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the very best bang for their buck. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista