91% Of Millennials Trust Online Reviews As Much As Loved Ones

Online review stats place customers' reviews as the most trustworthy source of recommendations. Online reviews normally bring the exact same weight as recommendations from loved ones.

Source: Brightlocal

A One Star Boost In Score Can Result In A 5% To 9% Increase In Business Revenue

Businesses that treat consumers fairly usually succeed, review sites help make certain of that.

Source: Statuslabs

73% Of Customers Believe Customer Reviews Are More Important Than Star And Number Rankings

Online review data make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the statistics appear more genuine which is what the prospective clients are looking for. Practically a 3rd of consumers say composed reviews are the only feature that makes them think the websites' reviews are helpful and pertinent.

Source: Fan and Fuel

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'always' or 'extremely often'.

Source: Trust You

Over Half Of Clients Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are evidently the more opinionated ones.

Source: Statista

USA Buyers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews

When people check out reviews, they concentrate on various aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA consumers.

Source: Statista

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to pick a medical professional or a legal representative.

Younger people (age 18-35) are a lot more likely to employ a professional based upon online reviews. Only 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

72% Of Clients Will Not Take Action Before They Read Some Reviews

Regardless of how captivating your marketing is, you still require customer reviews. There is no other way around it. Consumers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

83% Of Customers Do Not Trust Advertising

The standard channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust ads choose to take note of clients' suggestions online.

Source: Statuslabs

67% Of Customers Say Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

Reviews have a massive impact on their decision when consumers have to select a service provider.

Source: DemandGenReport

Reviews Posted On Twitter Can Boost Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

89% Of Customers Read A Companies Reactions To Reviews

Not only do a lot of consumers check out the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.

Source: Brightlocal

One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated content has an unassailable effect on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Positive Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Given that the vast majority of consumers read reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

98% Of Yelp's Site Visitors Bought From A Business They Found On The Website

Typically, 142 million customers visit Yelp on a monthly basis. This is as excellent a time as any if you haven't declared your complimentary Yelp business page.

Source: RevLocal

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone