Positive Reviews Motivate 68% Of Customers To Choose Local Businesses

Considering that the vast majority of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, individuals spend more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

74 Percent Of Local Companies Have At Least One Google Review

A single review is far from adequate to improve your site's SERP ranking.

Looking at online ratings data, we learnt that a company needs to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Just 6 Percent Of Consumers Don't Rely On Consumer Reviews At All

According to client review data, a whopping 19% of consumers constantly rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

15% Of Customers Do Not Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15% of possible consumers won't even think about working with a company they can't find opinions about.

Source: Statuslabs

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Use An Organisation

This stat is one of numerous that show the value of online scores. Now that news of consumer satisfaction travels this fast, keeping your clients delighted is more vital than ever.

57% of customers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked only for organizations with a perfect five star ranking.

Source: Brightlocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of customers, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

Online Item Reviews About A Product Can Boost Its Conversion Rate By A Whopping 270 Percent

User review stats show the purchase possibility for an item with 5 reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

83% Of All Younger Consumers Were Asked To Post A Review Recently

Of those asked, 80% of clients did leave a review. Overall, businesses have actually asked 66% of all customers to post a review on their business.

Source: Brightlocal

Software Reviews Influence Over 98% Of All Purchasers

18% of software buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra