70% Of Consumers Prefer To Discover A Business Through Reviews And Short Articles, Instead Of Ads

Ads are all well and good, but it's worth trying a different approach as well. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

60 Percent Of Customers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With males being two times as likely to be affected than women.

Reviews and ranking data reveal people value the opinion of peers more than any other material.

Source: Collective Bias

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read client reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Data reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

A One Star Increase In Rating Can Result In A 5% To 9% Boost In Business Income

Businesses that treat consumers fairly generally succeed, review sites help ensure of that.

Source: Statuslabs

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Favorable Reviews Motivate 68% Of Customers To Use Local Businesses

Since the large bulk of customers read reviews, you'd want yours to be enticing to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Leading Business Concern

Reputation management statistics suggest a business's reputation doesn't affect simply the consumers. Potential employees likewise look at scores and read reviews.

Source: Deloitte

77% Of Consumers Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

Many Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends show individuals prefer to comment if they had a positive experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

91% Of Millennials Trust Online Reviews As Much As Loved Ones

Online review stats put customers' reviews as the most trustworthy source of suggestions. Online reviews generally carry the same weight as guidance from friends and family.

Source: Brightlocal

Clients Might Spend 31 Percent More With A Business That Has Great Reviews

Take notice of this statistic. The more detailed other users describe your product and services, the more cash you can charge and consumer review stats reveal to us precisely just how much more.

Source: Martech Zone

83% Of Customers Don't Trust Advertising

The conventional channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust ads choose to focus on customers' suggestions online.

Source: Statuslabs

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social media which can likewise affect our buying preferences.

According to social media reviews data, Facebook impacts more than half of users' purchase decisions.

Facebook reviews statistics reveal that four out of 5 users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies actually utilize them.

Although we now know why consumer reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider