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The Majority Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
Customer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are basically ads.
Source: Martech Zone
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies question the integrity of online reviews. However, they recognize the enormous impact user rankings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Online Product Reviews About An Item Can Increase Its Conversion Rate By An Incredible 270 Percent
User review statistics show the purchase possibility for an item with 5 reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Positive Reviews Encourage 68% Of Customers To Choose A Local Business
Since the vast bulk of consumers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
74% Of Regional Companies Have At A Minimum, One Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Taking a look at online scores data, we learnt that a business requires to have an average of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics show the basic appeal of a website can just go so far.
Source: Review Trackers
83% Of Consumers Don't Rely On Advertising
The standard channels to reach customers aren't as influential as they utilized to be. A lot of users who no longer trust ads choose to pay attention to consumers' recommendations online.
Source: Statuslabs
Reviews Published On Twitter Can Help Grow Sales By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months
Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that businesses ought to be constantly asking for reviews.
Source: Statuslabs