54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star rating is the first thing consumers see. Still, users focus on other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

70% Of Consumers Prefer To Learn About A Business Via Reviews And Short Articles, Rather Than Advertisements

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

90 Percent Of Individuals Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

Over Half Of Consumers Won't Use An Organisation If It Has Less Than A 4 Star Rating

This stat is among many that highlight the importance of online rankings. Now that news of customer satisfaction travels this quick, keeping your consumers happy is more vital than ever.

57 percent of consumers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked just for services with a perfect five star score.

Source: Brightlocal

Over Half Of Shoppers Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are plainly the more opinionated ones.

Source: Statista

Only 6 Percent Of Customers Don't Trust Consumer Reviews At All

According to customer review data, a massive 19% of consumers always trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

Software Application Reviews Impact Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

82% Of Customers Go To Review Websites Due To The Fact That They Wish To Buy A Service Or A Product And Wish To Get The Truth About Business Products And Services.

Users come due to the fact that they have actually already formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

74% Of Regional Companies Have At A Minimum, One Google Review

One review is far from enough to improve your website's SERP ranking.

Taking a look at online scores statistics, we discovered that a company needs to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

89% Of Clients Review A Businesses Feedback To Reviews

Not only do the majority of individuals read the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

When clients need to choose a service provider, reviews have a massive effect on their decision.

Source: DemandGenReport

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a new vehicle and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.

With the help of other people, you quickly decide on a model that works for you. That's how favorable reviews convert customers into clients.

Source: Consumer Affairs

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, agree that it increases their buying confidence.

Organizations use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista