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52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also
We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
83% Of All Young Shoppers Were Asked To Give A Review Recently
Of those asked, 80% of consumers did submit a review. Overall, businesses have asked 66% of all consumers to post a review on their company.
Source: Brightlocal
61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars
Typically 2 out of 3 businesses have excellent and outstanding scores. Only 5% of businesses have a rating listed below 3 stars.
Source: Brightlocal
Clients Could Spend 31% More With A Business That Has Great Reviews
Focus on this fact. The more detailed other users explain your product and services, the more cash you can charge and consumer review stats show us precisely how much more.
Source: Martech Zone
77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months
Clients don't care how excellent your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that companies ought to be continuously requesting reviews.
Source: Statuslabs
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses doubt the integrity of online reviews. However, they recognize the massive impact user rankings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc
63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the basic popularity of a site can only go so far.
Source: Review Trackers
67% Of Customers Suggest Reviews Are A "Very Important" Factor When Selecting A Service Provider
When consumers need to pick a service provider, reviews have a massive effect on their decision.
Source: DemandGenReport
73% Of Customers Think Client Reviews Are More Important Than Star And Number Ratings
Online review data make it clear individuals aren't pleased with scores alone.
Consumer reviews make the statistics appear more authentic which is what the prospective consumers are searching for. Practically a 3rd of customers say written reviews are the only function that makes them believe the websites' reviews are appropriate and useful.
Source: Fan and Fuel
Many Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
Fifty Percent Of All Millennial's "Always" Read Online Reviews For Companies
Younger individuals know the worth of being informed. User-generated content has an unassailable influence on customers.
They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal