Over Half Of Consumers Won't Use A Business If It Has Less Than A 4 Star Score

This stat is one of lots of that show the value of online ratings. Now that news of consumer fulfillment travels this quick, keeping your clients delighted is more important than ever.

57% of consumers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked just for companies with a perfect five star rating.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are several models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.

With the help of other customers, you manage to decide on one that works for you. That's how favorable reviews convert customers into clients.

Source: Consumer Affairs

15 Percent Of Visitors Don't Trust Businesses With No Online Reviews

No trust means no interactions. 15% of prospective customers will not even consider working with a company they can't discover opinions about.

Source: Statuslabs

The Average Review Length Has Actually Become 65% Much Shorter Since 2010

Presently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of consumers, who pay attention to the variety of reviews is presently at 46%.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's consumers are smart and want the very best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the buying decision.

Source: Statista

30% Of Customers Feel Positive About A Company Which Answers Online Reviews

Corresponding with your customers creates trust. Even something as basic as responding to their reviews and remarks can make them feel appreciated.

As you might expect, customers who feel this way are going to invest more cash with a company.

Source: Statuslabs

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people devote more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. However, they recognize the enormous effect user ratings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Customers

24% of US shoppers consider reviews as 'extremely influential'.

To show the value of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those very same consumers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers anticipate to see some unfavorable reviews.

Source: Capterra

77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

67% Of Consumers Claim That Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

Reviews have an enormous impact on their decision when clients have to choose a service provider.

Source: DemandGenReport

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social network which can likewise affect our buying decisions.

According to social reviews stats, Facebook impacts more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats reveal that 4 out of 5 users are likely to rely on a local business.

Source: RevLocal

Only 6 Percent Of Consumers Do Not Trust Customer Reviews At All

According to consumer review statistics, a massive 19 percent of customers constantly rely on online reviews and never a make a purchase without reading reviews.

Source: Statista