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Google Accounts For 57.5 Percent Of All Reviews Globally
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
The Typical Review Word Count Has Gotten 65% Shorter Since 2010
In recent years reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet from twitter.
Source: Review Trackers
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies doubt the integrity of online reviews. However, they realize the massive effect user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.
Source: Career Arc
73 Percent Of Consumers Believe Client Reviews Are More Crucial Than Star And Number Rankings
Online review statistics make it clear individuals aren't satisfied with ratings alone.
Consumer reviews make the stats appear more genuine which is what the prospective customers are looking for. Practically a third of consumers say composed reviews are the only feature that makes them believe the websites' reviews are helpful and pertinent.
Source: Fan and Fuel
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Customers
24% of US shoppers consider reviews as 'very influential'.
To illustrate the significance of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those same customers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Data reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, people spend more than 5 times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
63.6% Of Consumers Check Out Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review stats show the basic popularity of a site can just presume when it comes to trust.
Source: Review Trackers
Over Half Of Customers Will Not Use A Service If It Has Less Than A 4 Star Rating
This stat is among many that show the significance of online rankings. Now that news of consumer complete satisfaction travels this quick, keeping your consumers pleased is more important than ever.
57% of customers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.
Furthermore, 11 percent looked just for services with a best five star rating.
Source: Brightlocal
Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
Reviews Shared On Twitter Can Help Increase Online Sales By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo