If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'constantly' or 'really often'.

Source: Trust You

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star score is the first thing customers see. Still, users take notice of other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

71% Of Millennials Browse Customer Reviews Of Expert Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to select a physician or a lawyer.

Younger people (age 18-35) are even more inclined to hire a professional based upon online reviews. Only 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

95% Of Disappointed Consumers Will Go Back To A Business If A Business Makes An Effort To Resolve Issues Rapidly And Effectively

Clients do not expect you to be perfect. They do expect you to fix things when they go wrong. If there's absolutely nothing else a company can do to fix a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

89% Of Buyers Prefer To Read Reviews Using Their Smart Devices

Be it by means of an app or a mobile internet browser, people today prefer to read reviews on their mobile phones.

Source: Statista

Online Item Reviews About A Product Can Increase Its Conversion Rate By A Whopping 270 Percent

User review stats reveal the purchase possibility for a product with five reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review stats reveal the general popularity of a website can only presume when it pertains to trust.

Source: Review Trackers

Software Application Reviews Influence Over 98% Of All Buyers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people spend more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

83 Percent Of Clients Do Not Rely On Advertising

The standard channels to reach clients aren't as prominent as they used to be. A lot of users who no longer trust advertisements select to focus on clients' suggestions online.

Source: Statuslabs

53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of consumer reviews stay without a response. That's too bad, because those businesses are losing customers that way.

Source: Review Trackers

77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

72% Of Clients Won't Take Action Before They Check Out Some Reviews

No matter how appealing your marketing is, you still need client reviews. There is no other way around it. Customers are still going to hear you out, however they trust other people more.

Source: My Testimonial Engine

49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of clients, who take note of the number of reviews is currently at 46 percent.

Source: Brightlocal

Due To The Fact That They Want To Buy A Service Or A Product And Desire To Get The Facts About The Businesses Items And Services, 82% Of Consumers Visit Review Websites.

Users come due to the fact that they have currently formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

Positive Reviews Encourage 68% Of Customers To Choose A Local Business

Because the large bulk of consumers check out reviews, you would want yours to be enticing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

60% Of Customers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and score statistics show people value the opinion of peers more than any other material.

Source: Collective Bias