86% Of Consumers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the cash they spend at your business. If you provide a great experience, they will be willing to share it.

Source: Brightlocal

Negative Reviews Can Increase Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals spend more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

15% Of Customers Do Not Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15% of potential customers will not even think about working with a company they can't find viewpoints about.

Source: Statuslabs

Visitors Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, buying decisions are made rapidly.

Online reviews are obviously convincing, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

95% Of Dissatisfied Consumers Will Return To A Business If A Business Takes Care Of Issues Quickly And Efficiently

Consumers do not expect you to be perfect. When things go wrong, they do expect you to resolve things. If there is absolutely nothing else a company can do to deal with an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. However, they understand the massive effect user ratings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

These online review stats show the basic appeal of a site can just presume when it comes to trust.

Source: Review Trackers

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

72 Percent Of Consumers Will Not Take Action Before They Check Out Some Reviews

Regardless of how appealing your marketing is, you still require consumer reviews. There's no other way around it. Clients are still ready to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Just 6 Percent Of Customers Do Not Rely On Client Reviews At All

According to customer review stats, a massive 19% of customers always rely on online reviews and never a buy without reading reviews initially.

Source: Statista

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses

Given that the huge bulk of customers check out reviews, you'd want yours to be appealing to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Google Represents 57.5% Of All Reviews Globally

Google is in the lead here, followed by Facebook as a far-off second.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers